MEET EL PATRON: CRISTOBAL ALONSO
A SEASONED CHEF, AN EX-BASKETBALL PRO, AN AVID PIANO PLAYER….AND A SERIAL ENTREPRENEUR WITH AN SWG ACCELERATOR ON HIS BACK
I am a passionate person so I’ve always put my soul into everything I ever did—from corporate life and the startups-verse to my basketball career and cooking. Maybe it’s just the Spanish way of doing things (I do originally come from Spain) or because I amalgamate cultures of all the 10+ places I lived in and the zigzag of a journey I’m still at.
But if I learned one thing from everything I’ve done it’s that love and hard work can get you anywhere—and I try to translate this statement with all my endeavors. At SWG, whenever I mentor aspiring startuppers, I always put great emphasis on coachability—it’s a concept now engraved in our acceleration programs and what I’d call my personal touch to the logic behind our ventures there. And this principle of coachability, for me, is the only thing I’m relying on when I strive for success—in whatever I do, be it piano lessons, learning another recipe, or taking on another company en route to growth.
EL PATRON'S PERSONAL INSIGHTS
My Recent Publications
What if we shared with you the recipe to have a 50% startup survival opportunity instead of a 10%? In fact, you probably know it already. The problem is that founders often opt for fun and sexy stuff, instead of doing what needs to be done to grow a sustainable and successful company.
PERFORM in Times of Crisis
These past years haven't been easy on us. Just as we saw the light at the end of the pandemic tunnel, we were swept off our feet once more by the war in Ukraine and future macroeconomic uncertainties. But there's an opportunity in every crisis, and, for companies, this is a unique chance to take a step back and reassess their strategies. Learn how to guide your shorter-term crisis-response thinking to align with the company's long-term goals.
The people who have participated in my journey
In my life, I have had the pleasure to share little parts of my journey with people who have truly left their mark on my path. Here are a few of them, and their testimonies.